Madrid in short
How the radio landscape is shaped, and what that means for a plan.
A 62-minute commute, for three-quarters of a million people
Madrid's own population has passed 3.48 million, with roughly 7 million across the wider metro area, and around 750,000 people commute into the city to work every day, an average round trip of over two hours combined. Severe traffic congestion is a daily reality; road traffic alone accounts for over half the city's fine particulate emissions. As Spain's capital and largest city, with a metro-area GDP over €210 billion, Madrid functions as the country's clear centre of business, trade and tourism. A schedule built around that long daily commute, not a single peak hour, but a sustained window either side of the working day, matches how the audience actually spends its time in the car.
Formats available in Madrid
The same four formats everywhere we plan. Availability is confirmed per station and campaign period.
Plan my formats
Recorded spot or jingle
Fifteen, twenty or thirty seconds, scheduled across the dayparts that match your audience.
Presenter mention
Read inside the programme by the presenter that audience already listens to.
Time check or feature
A fixed position in the day: the time check, the traffic report, the weather.
Programme sponsorship
Sponsor billing across a show for a defined period, with included spots and sponsor lines.
Match the goal to the format
A shortcut for narrowing the choice before you speak to anyone.
| Goal | Recommended format | Why |
|---|---|---|
| Launching a brand or a store | Recorded spot | Repetition builds recall, and a spot is what you can afford to repeat |
| Something that needs explaining | Presenter mention | A trusted voice can take thirty seconds to make a case a jingle cannot |
| An offer running for a fortnight | Spot burst across dayparts | Weight inside the window, then it stops cleanly |
| A long association, not a burst | Programme sponsorship | The audience attaches you to a show they chose |
Radio stations in Madrid
Real stations with published packages. Every campaign is quoted against current availability.
Madrid radio advertising, answered
Which radio stations can I advertise on in Madrid?
Stations listed for Madrid, Spain include ERN English Radio News. The final shortlist is confirmed against availability for your campaign dates.
How are radio advertising rates in Madrid quoted?
Per station, spot length, time band and number of broadcasts for your campaign period. Rates are confirmed at booking rather than taken from an old rate card.
How do I get a radio advertising plan for Madrid?
Send the audience you want to reach, your dates and a budget range. You get back a station shortlist with time bands, formats and quoted rates within one business day.
Get your Madrid station plan.
Send the audience, the languages you need, your dates and a budget range. You get back a station shortlist with time bands, formats and current quoted rates.