Manila in short
How the radio landscape is shaped, and what that means for a plan.
46% of the city rides in a jeepney
Manila proper holds under 2 million people, but it sits at the centre of Metro Manila, home to more than 24 million, one of the largest urban agglomerations on earth. Nearly half of all trips across the metro happen by jeepney, the city's own hybrid minibus, each one individually painted and a genuine part of daily life rather than just transport. Tagalog is the vernacular on the street; Filipino and English run education, government and business, so most of this audience moves between all three depending on context. Manila's port handles the bulk of the country's trade, and the financial institutions headquartered here make it the Philippines' clear commercial centre, not just its largest population base.
Formats available in Manila
The same four formats everywhere we plan. Availability is confirmed per station and campaign period.
Plan my formats
Recorded spot or jingle
Fifteen, twenty or thirty seconds, scheduled across the dayparts that match your audience.
Presenter mention
Read inside the programme by the presenter that audience already listens to.
Time check or feature
A fixed position in the day: the time check, the traffic report, the weather.
Programme sponsorship
Sponsor billing across a show for a defined period, with included spots and sponsor lines.
Match the goal to the format
A shortcut for narrowing the choice before you speak to anyone.
| Goal | Recommended format | Why |
|---|---|---|
| Launching a brand or a store | Recorded spot | Repetition builds recall, and a spot is what you can afford to repeat |
| Something that needs explaining | Presenter mention | A trusted voice can take thirty seconds to make a case a jingle cannot |
| An offer running for a fortnight | Spot burst across dayparts | Weight inside the window, then it stops cleanly |
| A long association, not a burst | Programme sponsorship | The audience attaches you to a show they chose |
Radio stations in Manila
Real stations with published packages. Every campaign is quoted against current availability.
Packages start from PHP 55,972, on Magic 89.9 FM, Manila’s contemporary hit radio station.
Radio Advertising in Magic 89.9 FM
On-air spots start from PHP 1,509, on One Radio, a 24/7 Christian music and talk station reaching listeners across the Philippines and internationally.
Radio Advertising in One RadioManila radio advertising, answered
Which radio stations can I advertise on in Manila?
Stations listed for Manila, Philippines include Magic 89.9 FM, One Radio. The final shortlist is confirmed against availability for your campaign dates.
How are radio advertising rates in Manila quoted?
Per station, spot length, time band and number of broadcasts for your campaign period. Rates are confirmed at booking rather than taken from an old rate card.
How do I get a radio advertising plan for Manila?
Send the audience you want to reach, your dates and a budget range. You get back a station shortlist with time bands, formats and quoted rates within one business day.
Get your Manila station plan.
Send the audience, the languages you need, your dates and a budget range. You get back a station shortlist with time bands, formats and current quoted rates.