Spain in short
How the radio landscape is shaped, and what that means for a plan.
Two audiences, two very different station lists
A brand selling to the general Spanish population and a brand selling to the British expat and tourist community along the coast are buying into two almost entirely separate radio markets, with different stations, different languages and different daypart patterns. Getting that distinction right up front is most of the planning work.
Where your campaign runs in Spain
Each city is its own station list and its own audience, so they are planned separately.
Spain’s capital, home to national Spanish and English-language news programming.
Radio advertising in MadridA Canary Islands market with a dedicated English-language station for British residents and tourists.
Radio advertising in LanzaroteAn international electronic-music market reaching well beyond the island itself.
Radio advertising in IbizaWhy radio works in Spain
Three things about this market that make the medium punch above its cost.
A distinct, addressable English-speaking coastal audience
British residents and tourists concentrated in specific coastal areas are reachable through stations built for exactly that audience.
Spanish-language reach for the mass market
National and regional Spanish stations cover the broader population for brands not specifically targeting expats.
Daytime relevance on the coast
Tourist and resident audiences on English-language coastal stations listen through the day, not just at commute times, which suits a leisure or retail message.
Formats available in Spain
The same four formats everywhere we plan. Availability is confirmed per station and campaign period.
Plan my formats
Recorded spot or jingle
Fifteen, twenty or thirty seconds, scheduled across the dayparts that match your audience.
Presenter mention
Read inside the programme by the presenter that audience already listens to.
Time check or feature
A fixed position in the day: the time check, the traffic report, the weather.
Programme sponsorship
Sponsor billing across a show for a defined period, with included spots and sponsor lines.
Match the goal to the format
A shortcut for narrowing the choice before you speak to anyone.
| Goal | Recommended format | Why |
|---|---|---|
| Launching a brand or a store | Recorded spot | Repetition builds recall, and a spot is what you can afford to repeat |
| Something that needs explaining | Presenter mention | A trusted voice can take thirty seconds to make a case a jingle cannot |
| An offer running for a fortnight | Spot burst across dayparts | Weight inside the window, then it stops cleanly |
| A long association, not a burst | Programme sponsorship | The audience attaches you to a show they chose |
Radio stations in Spain
Real stations with published packages. Every campaign is quoted against current availability.
Five weekly bulletins start from EUR 468, on ERN English Radio News, the only cross-Spain English-language news service for radio.
Radio Advertising in ERN English Radio News
A weekly 20-second spot starts from EUR 204, on Move Ibiza Radio, a 24/7 electronic music station reaching listeners in 120+ countries.
Radio Advertising in Move Ibiza Radio
A 5-spots-a-day package starts from EUR 993, on PowerON FM, an English-language hit-music station covering Lanzarote and Fuerteventura for over 25 years.
Radio Advertising in PowerON FMSpain radio advertising, answered
Do I need Spanish creative, English, or both?
Depends entirely on the audience. A brand targeting British residents or tourists on the coast can run English-only; anything aimed at the general population needs Spanish.
Are the Canary Islands a separate buy?
Generally yes, given their own distinct station inventory and audience.
Is coastal English-language radio only for tourists?
No, a meaningful share of the audience is British residents living there year-round, not just visitors.
Get your Spain station plan.
Send the audience, the languages you need, your dates and a budget range. You get back a station shortlist with time bands, formats and current quoted rates.