RadioBranding: your perfect radio advertising partner
Radio branding is one of the important media at Excellent Publicity, a media buying and planning agency with 15 years of experience, 1,50,000+ campaigns delivered for 3,000+ brands, and 10,000+ vendor tie-ups.
Honest media,
fairly priced.
We believe every brand deserves access to great advertising intelligence, fair vendor pricing, and post-campaign proof, regardless of size or budget.
“Radio is bought station by station, in local currency, against inventory that changes with the season. That is manageable in one market and unmanageable in six, which is where most international radio briefs come apart. This desk keeps the local detail intact while giving the client one plan to read: the same schedule fields, the same commercial fields and the same audio process in every market.”
Built for Smarter Advertising
From the first search for the right space to the last broadcast, one team handles the whole campaign.
Explore the right advertising opportunities from a network of 5,00,000+ media options across platforms, formats, and geographies, ensuring every brand finds the most relevant spaces to show up.
Craft strategic media plans built on industry expertise, audience understanding, and real campaign insights, powered by Ad-tech, data, and intelligent systems to drive sharper decisions and efficient budget allocation.
Seamlessly bring campaigns to life across channels with end-to-end management, combining Ad-tech capabilities with on-ground expertise to ensure timely delivery, strong visibility, and measurable outcomes.
Every campaign we plan is built on real data, bought at a real price, and measured on a real outcome. No black boxes, no guesswork.
What clients say about Excellent Publicity
RadioBranding is run by Excellent Publicity. These are named marketing heads and directors who have bought media through the agency, quoted as published on excellentpublicity.com.
“We have had a seamless relationship with Excellent Publicity and their management team. They have stretched far enough to bring us the best possible rates and often gone beyond duty to service our media requirement. Overall a 10/10 experience.”
“The team is agile, dynamic and very prompt in servicing a wide variety of marketing requirements. Our experience has found team to be highly deadline & execution oriented with a very strong focus of delivering the job with highest quality.”
“These guys go beyond the scope of what might be their Obligation. They help us in so many ways that we feel like we can truly call them a partner because they have become an extension of our team.”
“Excellent Publicity has always been helpful during every campaign we have executed. Be it rate, be it end time confirmations, be it anything, the sales manager and campaign manager are always just a call away.”
“Excellent publicity always delivers something above what is promised and who does not love getting something extra. Their service and transparency of work is unlike any other in the market.”
“Superb, Team Excellent is young and energetic and this is a real advantage any company or organisation can have. I really liked this enthusiasm and keen interest towards our expectations a lot.”
“It has been always great planning and executing the campaigns with you guys. The support is phenomenal, the effort is commendable - to go extra mile and close all the gaps and get the success for the campaign.”
“Have been associated with Excellent for two years and I must say that the team is very professional in its approach and has a wide network with good deals. I appreciate their pro customer approach.”
“It is overall an amazing experience to be associated with Excellent Publicity. One of the most humble and cooperative agencies with extraordinary services provided.”
“They offer one of the best in class and wide range of business relevant products and services along with possibly best rates and rapid delivery of goods. They have got prodigious understanding about the needs and business opportunities of their client companies.”
“Team excellent is 100% working for their client service & their benefit, we are working with excellent since last 2 years and they're always support us in any which way. It's one stop solution for all marketing needs.”
“Divyol as a brand is happy to be associated with Excellent Publicity. We have got value for our money and branding ideas to park our funds in right direction.”
“My experience has been good with Excellent publicity, specially with my relationship manager Mr. Akash. He is always there to support me in all my branding needs.”
“I have collaborated with excellent publicity on many campaign and find him to be very professional in every aspect. Done right, and done right on time...that's excellent.”
Recent campaigns by Excellent Publicity
The same team plans the radio schedules on RadioBranding. These are its recent campaigns in other media; each full write-up is on excellentpublicity.com.
House of Sarkar
A high-impact billboard campaign for the launch of Bhuvan Bam's House of Sarkar across Mumbai and Delhi NCR.
Read the case study →TV and connected TVIkkis, a Maddock Films release
The trailer launch on JioStar during the ICC Women's Cricket World Cup 2025, run across connected TV and handheld screens.
Read the case study →TransitFatak Pay
A train wrap and bus branding campaign in Mumbai built for brand recall and financial wellness awareness.
Read the case study →PrintMia by Tanishq
A three-day burst in the Ahmedabad Times for the launch of Mia by Tanishq's new store on Sindhu Bhavan Road.
Read the case study →Working with RadioBranding
Who runs RadioBranding?
Radio is bought station by station, in local currency, against inventory that changes with the season. That is manageable in one market and unmanageable in six, which is where most international radio briefs come apart. This desk keeps the local detail intact while giving the client one plan to read: the same schedule fields, the same commercial fields and the same audio process in every market.
How is this different from a traditional media agency?
You see the real vendor rate on every line, not a blended or marked-up figure. Planning starts from real advertising data on what your category actually spends, not a guess, and covers every medium from one team and one brief.
Do I get proof a campaign actually ran?
Yes. Every job gets a post-campaign report: what ran, what it reached, what it returned. No spin, whether the campaign over- or under-performed.
How fast can I get a costed plan?
A costed, client-ready plan within one business day of sending your brief, audience, dates and budget range are enough to start.
Is RadioBranding the same company as Excellent Publicity?
RadioBranding is run by Excellent Publicity, the agency behind the case studies and client reviews on this page. It is not a separate, unrelated business, the planning desk, the vendor relationships and the reporting are the same team.
Excited to create something iconic?
Enter the innovative world of collaboration and growth and rewrite the course of radio branding with us.