Send the brief. Get a station plan back.

The priority countries or cities, who you want to reach and in which languages, the objective, the campaign dates and a budget range. Existing audio, brand pronunciation and offer details help the production route as well.

No fixed minimum. Campaigns run from a single station in one city to a multi-market schedule across several languages.

The plan is quick. The live date is set by audio production and the broadcaster copy deadline, which is usually the longer of the two.

A station shortlist and costed schedule usually come back within one business day. If the brief is thin we come back with a couple of questions first, so the plan is worth reading when it arrives.

No. Send the brief first and we plan the schedule around it. Scripts, voice talent and production can follow once the stations and dates are agreed.

Yes. One team plans the stations, languages and dates for every market, and you get a single costed schedule instead of a separate quote per country.

Rates come from the stations themselves, by daypart and spot length. The plan lists what each slot costs, so you can see where the budget goes before you approve anything.

Yes. Each campaign closes with proof of airing from the stations, so you can check the schedule you paid for against what was broadcast.

Usually, within each station's copy and booking deadlines. Tell us early and we take the change to the station, then confirm what was moved and what it costs.

A media planner from the Excellent Publicity team, from the first brief through to proof of airing. You do not get passed between departments.